Wednesday, April 23, 2008

Subliminal or Obvious?

Funniest story I've seen in a while. The UK Office of Government Commerce needed a new logo. They hired a branding agency, and they got this:



Not bad, right?

Well, then they looked at it, turned on its side:

If it's not funny to you, look at it a bit longer.

According to Comment Central (the blog I saw this story on), they are sticking with the logo. They explained:
We concluded that the effect was generic to the particular combination of the letters 'OGC' - and is not inappropriate to an organisation that's looking to have a firm grip on government spend.

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